Case Study: Peapack-Gladstone Bank

Driving Awareness & Deposit Acquisitions

Peapack-Gladstone Bank (PGB) is a New Jersey–based private bank with a legacy of serving its community since 1921. To remain competitive in a changing financial marketplace, PGB sought to refresh its brand and expand deposit account growth through data-driven campaigns.

Objective

Refresh the brand and develop multi-channel campaigns that drive asset and deposit account growth, while positioning PGB as a trusted leader in private banking.

Strategies Implemented

  • Brand Strategy & Development

  • Data-Driven

    Media Solutions

  • Website Strategy & Optimization

  • Content Creation & Campaign Development

Results

2X improved

conversion rates

3.5X lift

in conversions through targeted campaigns

266 new

19-Month CDs from 223 customers

Double-digit asset growth

in conversions through targeted campaigns

Creative Highlights

Campaigns like “Others Dream. Our Clients Achieve.” positioned PGB as a trusted partner with emotional, aspirational storytelling.

Summary

By combining brand revitalization with data-driven strategies, Media Thesis helped PGB achieve sustained growth in both deposits and assets.