Case Study: Carver Bank

Driving Growth, Profitability & Deposit Acquisitions

Carver Bank, a leading community development financial institution, wanted to strengthen profitability and accelerate deposit growth. With a focus on diverse communities and financial empowerment, Carver sought a data-driven plan to drive both near-term deposit acquisitions and long-term scalability.

Objective

  • Launch a data-driven customer acquisition campaign to generate new deposits.

  • Present Carver’s brand story and competitive offers through “Impact Rates.”

  • Empower employees to act as brand ambassadors and contribute to results.

  • Build repeatable tools and learnings that allow Carver to scale predictably in the future.

Strategies Implemented

  • Peer group and demographic analysis

  • Custom audience curation

  • Testing media mixes, messaging, and offers

  • Brand enhancement initiatives

Results

106

new customers

126

new accounts

41%

of new accounts from checking

Campaign

exceeded

media KPIs & CTRs

$14,818

average account balance

Creative Highlights

Testing across audiences, messaging, and offers led to clear insights on which combinations maximized deposit growth.

Summary

Through a structured, test-and-learn strategy, Media Thesis helped Carver Bank optimize audiences, messaging, and offers to achieve profitable new account growth. The campaign not only delivered immediate deposit results but also provided Carver with scalable tools and insights to support future growth.